Use Case · B2B Services

The B2B Lead Source That Refreshes Every Single Day

If you sell products or services to businesses, there is no warmer lead than a company that was incorporated yesterday. Not a company that visited your website. Not someone who downloaded a whitepaper. A brand-new business that exists today and didn't exist yesterday — with identifiable directors, a known industry, and an immediate need for practically every B2B service imaginable.

NewCo Data delivers over 2,500 newly incorporated UK companies to your inbox every working day. Director names, sector classification, registered addresses, Companies House profile links — everything you need to start a conversation. Every single day, the list refreshes. Every single day, you have new prospects.

2,500+
new companies per working day — the ultimate daily lead refresh

Why New Companies Are the Best B2B Leads

When a business is newly incorporated, it enters a phase of rapid purchasing that lasts approximately 30 to 90 days. During this period, the directors are making decisions about every aspect of their business operations. They need:

Whatever B2B product or service you sell, there's a very good chance that every new company needs it. And they need it now — not in six months when they've settled in and already have a supplier for everything.

The First-Mover Advantage

In B2B sales, timing is arguably more important than any other variable. A well-crafted email to the right person at the right time will always outperform a perfect pitch delivered three months too late.

NewCo Data gives you the timing advantage. Your competitors are waiting for these businesses to find them via Google, or they're buying stale lead lists that are weeks or months old. You're reaching out the day after incorporation — before the business has a website, before they've been approached by anyone else, and while they're actively making purchasing decisions.

Our data shows that B2B providers who contact new companies within the first week of incorporation achieve response rates 5 to 10 times higher than those using traditional cold outreach methods.

Use Cases Across B2B Industries

Business Finance and Lending

New companies often need startup capital, equipment finance, or invoice factoring. Reaching directors early establishes you as a trusted finance partner from day one. When they need working capital six months down the line, you're the first name they think of.

HR and Recruitment

New companies start hiring quickly. Whether you offer recruitment services, HR software, payroll outsourcing, or employment law advice, new incorporations represent businesses about to make their first hires. The average new company makes its first hire within 90 days of incorporation.

Marketing and Branding

Every new business needs an identity: logo, brand guidelines, business cards, social media presence, launch marketing. Agencies and freelancers who reach out during the formation phase can win the entire branding project before the director has even started looking for a designer.

Office Supplies and Services

From stationery to managed print, cleaning services to office plants, new companies setting up their premises are actively purchasing. Suppliers who make contact early often become the default long-term provider simply because they were there when the business was being set up.

Legal Services

Shareholder agreements, employment contracts, terms and conditions, GDPR compliance, intellectual property protection — new companies have significant legal needs in their early months. Solicitors and legal tech platforms can reach directors at the exact moment these needs are top of mind.

SaaS and Software

CRM systems, accounting software, project management tools, communication platforms — new companies are choosing their tech stack from scratch. There's no incumbent to displace. They're evaluating everything fresh, and the first product that solves a problem gets adopted.

What Data Do You Receive?

Every record in your daily report includes:

You can download your daily data as CSV or JSON (on Professional and Enterprise plans) for import into any CRM, marketing automation platform, or custom workflow.

The ROI Calculation

The beauty of NewCo Data for general B2B is that the ROI calculation works regardless of what you sell. Here's why:

NewCo Data's Starter plan costs £99/month. You receive one sector of daily leads — typically 20 to 100+ companies per day, depending on the sector. That's 400 to 2,000+ leads per month for £99.

Your cost per lead is between 5p and 25p. Compare that to:

Even if your conversion rate from NewCo Data leads is just 1%, you're acquiring customers at a fraction of the cost of any other channel. And with personalised, well-timed outreach, our clients consistently achieve 3-10% conversion rates.

If your average customer is worth £500 per year (a conservative figure for most B2B services), winning just two customers per month from NewCo Data pays for an entire year's subscription. Most B2B providers win significantly more.

5p–25p
cost per lead on NewCo Data vs. £10-50 from lead aggregators

Scaling Your Outreach

NewCo Data works at every scale:

Getting Started

Start with the Professional plan at £199/month if you serve multiple industries. Choose up to 5 sectors that best match your ideal customer profile, and you'll receive filtered leads with regional targeting available. All plans include a 7-day free trial — start receiving leads tomorrow morning with no commitment.

Start filling your pipeline with the freshest B2B leads in the UK

Over 2,500 new companies every day, delivered before 9am. 7-day free trial, cancel any time.

Start your free trial →

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